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BEC商务英语信函写作技巧

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BEC商务英语信函写作技巧



小编给大家带来BEC商务英语信函写作技巧,希望对大家有所帮助。

(一) 避免使用陈旧的商业术语

陈旧的与传统的商业术语(Commercial jargon)对信的内容没有什么作用,应该避免使用。

例一: Wordy: We wish to acknowledge receipt of your letter of November 14 with the check for Stg.10 enclosed and wish to thank you for same. Concise: We appreciate your letter of November 14 and the check for Stg. 10 you sent with it.

例二: Wordy: We take liberty to approach you with the request that you would be kind enough to introduce to us some exporters of cotton textiles in your cities. Would you please introduce to us some exporters of cotton textiles in your city? Concise: (a) Please introduce to us some exporters of cotton textiles in your city. (b)Would you please introduce to us some exporters of cotton textiles in your city. (注:此类简洁的表达方式很多。)

(二) 要长话短说,避免罗嗦

通常商业人士每天需要阅读大量的书信,对开门见山,长话短说,直接切题的信特别欢迎。因此, 写信要力求长话短说,

例如:不要写 应写作 Please see that an enquiry is conducted to determine the reason. Please find out the reason. We express our regret at being unable to fulfill your order on this occasion. We are sorry we cannot meet your present order. 要使用简洁的语言,有可能的话, 尽量使用单词来代替某些娇柔做作的短语。

删去不必要的形容词,如下列句子中的形容词或副词删去后并不影响句子的原意: The proposal is under (active) consideration. The answer is (definitely) correct. I would (rather) think the fare is too high. The (true) facts are as stated.

(三) 要注意每句句子的长短

例如:"We would like to know whether you would allow us to extend the time of shipment for twenty days, and if you would be so kind as to allow us to do so, kindly give us your reply by cable without delay." 这句话过分"客气",使句子过长而不清楚。内容要求对方同意延期交货20天,一般情况下,应尽可能提出延期到那一天的具体日期。这句话可压缩为:"Please reply by telegram immediately if you will allow us to delay the shipment until April 21."(如同意我们把交货延期到四月二十一日,请电复。)

有的作者为了使人们记住避免使用陈旧的商业术语,专门选择了一些他认为陈旧的商业术语搞成一首诗: We beg to advise and wish to state That yours has arrived of recent date. We have it before us, its contents noted; Herewith enclosed are the prices we quoted. Attached please find, as per your request, The data you wanted; and not let us suggest Your order be sent, and not held unduly, We beg to remain, yours most truly.

COURTESY译成"礼貌"。但是根据西方国家函电书籍作者普遍的看法,所谓COURTESY是"客气而又体谅人"的意思。有的作者还把 COURTESY和POLITENESS这两个同义词做了比较,认为:POLITENESS的客气只是表现在文章的语句上,而COURTESY则表现在对对方的"体谅",例如:

a) We have received with many thanks your letter of Oct.7, and we take the pleasure of sending you latest catalog. We wish to draw your attention to a special offer, which we have made in it. [polite]

b) you will be particularly interested in a special offer on page 5 of the latest catalog enclosed, which you requested in your letter of Oct. 7.

You ought to Perhaps you could…… Your letter is not clear at all; I can't understand it. If I understand your letter correctly... Obviously, if you'd read your policy carefully, You'd be able to answer these questions yourself. Sometimes policy wording is a little hard to understand glad to clear up these questions for you. [courtesy]

点击进入环球网校官网..



环球网校简介

环球网校介绍

北京环球兴学科技发展有限公司(品牌名:环球网校)成立于2003年,是国内较早一批的在线教育机构,专注于中国职业在线教育的资格考试培训和职业技能培训16年。环球网校多年来坚持“以学员为中心、以质量为本、以创新驱动”的经营理念,开设了建工、财经、医卫、外语、职业资格、教师公考、学历及IT技能等八大类上百个项目的网络辅导课程,在北京、天津、保定、上海、广州等地拥有几千平米的录课室、直播间和教室,教职员工总数超过1000人。

2014年,随着互联网技术进入在线教育,环球网校引入了国内领先的互联网直播平台机构欢聚时代(美股上市公司:YY)成为重要股东,用互联网的技术和运营模式改造传统教育,在原有在线培训平台的基础上不断技术创新、锐意改革,现已发展成为集互联网运营、视频录播、直播课堂、智能学习、题库测验、互动答疑、模考测评、图书资料、学员社区为一体的基于大数据的规模化和智能化学习平台,累积学员人数超过1000万。是一家教育经验丰富、技术领先、具有影响力的在线教育培训机构和高新技术企业。

核心价值观

  • 创新:

    环球网校秉承“用科技赋能教育”的理念,在教学设计、产品研发、运营管理等实践中坚持进取与创新的精神,追求前瞻性与突破性的方法,永远以行业最先进的水平要求自己的每一项工作。

  • 坚持:

    不忘初心、锲而不舍,环球网校用“匠心”打磨教学、产品与服务的细节,坚持在细节上的专注,克服现实条件的困难脚踏实地去执行,保持持续迭代的耐心,通过在线技术提升学习的效果和效率,做最好的教育产品。

  • 开放:

    海纳百川,在内部给创新人才创造发展的空间和施展自己的舞台。开放合作,对外善于组织各种合作力量共同推动教育培训行业的进步。支持并包容创新观点,实现公司持续进步和发展。

  • 责任:

    坚守教书育人的理念,以帮助学员、成就学员为责任。企业坚持以科技推动教育、以教育推动社会发展的使命。

  • 愿景

    科技赋能教育,让学习更高效。做最好的教育产品。

  • 理念

    以学员为中心;以质量为本;以创新驱动。

  • 学校名称:环球网校

    固定电话:4008888780

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